Our story: the sustainable switch
Ell loved treating herself to a big haul from online clothing brands. But, one day, her thumb hovered over the ‘buy now’ button - and she locked her phone instead.
Why? Ell had recently realised the impact of fast fashion. She knew her shopping habits needed to shift, yet she only found a few sustainable brands in the UK. Most of the clothes didn’t match her style - or they were waaay out of budget.
So, Ell took matters into her own hands. From April 2021, you could find her tucked away, in her dad’s spare bedroom, creating reversible clothing. Her way.
The movement had begun. A purpose-led, woman-owned clothing brand was born.
Meet the makers
Ell Gall (Founder)
Say “hello” to Ell - the bright, bubbly Founder of Gaia Garments 👋
Ell is a visionary. She’s got big ideas, a heart of gold, and an energy that’s infectious.
Ell loves to:
- Go to the gym (she’s an ex personal trainer)
- Visit new places
- Sew (obviously).
MEET THE MAKERS
Tash
As a Textile Design graduate, it’s safe to say Tash is prettttty obsessed with fashion. She spends most of her time beading and doing embroidery (it’s a bit like therapy). And, when she’s busy sewing with Gaia Garments, you can count on Taylor Swift being played on repeat.
Tash is a big believer that slow fashion isn’t just about being ethical - it’s also about having fun. That’s why Tash’s wardrobe is filled with handmade pieces, secondhand finds, and sustainable brands. It's also bursting with colour!
MEET THE MAKERS
Jen
Jen’s background is in Upholstery and Soft Furnishings. She spent a good chunk of time in London (at uni, and working in a shop). But, since returning to her Norwich roots, Jen’s all about curtain and blind making.
Her favourite thing to do? Take a piece of furniture that nobody seems to want, and give it a new lease of life.
When Jen’s not busy reupholstering, you can find her sewing away at Gaia Garments. She's all for making a real impact - by reducing waste in the fashion industry.
MEET THE MAKERS
Isabella
Isabella is creativity in human form. She loves to paint, and she’s even learning how to tattoo. “There’s something so rewarding about seeing my ideas come to life on paper or skin.”
But fashion is her biggest passion. Ever. She’s all about secondhand and sustainable clothing - Isabella loves popping to a charity shop or car boot sale and giving clothes a new lease on life.
MEET THE MAKERS
Alice
Alice is a fashion lover from Norwich. She’s all about classic, elegant pieces that stand the test of time. (You know, the clothing that looks great no matter what the latest trend is.)
Outside of work, Alice likes to create art - drawing inspiration from animals and bodies. “There’s something so fascinating about the curves, lines and textures of the natural world.”
Whether she’s putting together the perfect garment or putting pen to paper, creativity is at the heart of everything Alice does. She’s always inspiring us at Gaia Garments; her artistic spark lights up the sewing room.
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Slow fashion: fast growth
At first, it was just Ell sewing and selling clothes to friends and family. Then, word spread - and Gaia quickly grew.
In just two years, Gaia became a team of five incredible seamstresses - all based in lovely Norwich. We're beyond proud to say: we send our pieces across the globe (in eco-friendly packaging, of course).
Despite the growth, the heart of Gaia remains the same. We’re still dedicated to making sustainable, reversible pieces (by hand). Ell still films TikToks in her dad’s spare room - even though we’ve got a space of our own. -
Browse the collection
And, while slow fashion might have become a buzzword, we’re committed to leading the way. We’ll never stop advocating for sustainability.
Well, are you ready to build a capsule wardrobe? (You won’t have to say “bye” to style - or your house deposit - promise!)
OUR VALUES
We stand for:
Inclusivity
We believe everyone should have access to slow fashion - without breaking the bank. So, we’ve made it our mission: provide affordable, eco-friendly clothing for everyone.
With our reversible garments, you get two items for the price of one. Some tops are so versatile, you can style them in two different ways. That means you’ll get four tops for the price of one.
Empowerment
Do good and feel good, no matter your size or shape. Our sustainably-sourced Tencel is designed to fit all bodies. And, with our double-layered tops, you won’t have to worry about any see-through mishaps (yes, that means everyday can be bra-free!). We've got your back - and your front - covered.
But empowerment is about more than just feeling good in your clothes. It's also about making a real difference in the world. That’s why every purchase from Gaia Garments supports a sustainable future for the planet and its people.
Individuality
We get it: you like to switch it up. Most days, you want to keep it casual - but you’re no stranger to a night out, either.
Our reversible clothes are your new wardrobe staple. Dress them up or down - and, while you’re batting away the compliments, just picture us cheering you on from the sidelines.
Community
We’re committed to creating a sustainable future. But that requires one thing: teamwork. Alone, we can take small steps for a better future. Together, those steps turn to mountains. Join our eco-conscious community, and let’s see what can be achieved.
Our weapons of choice? Slow fashion and advocacy.